How to Keep Colour Fresh Longer

Colour fades fastest in the first two weeks. Wash less, wash cooler, and use a sulphate-free shampoo — hot water opens the cuticle and lets tone slip away.

A weekly mask keeps coloured hair elastic, and a serum on the ends protects against heat styling. If your blonde turns brassy, a violet shampoo once a week neutralises yellow tones without dulling shine.

Book a gloss refresh between full colours. Six weeks of glow costs far less than a full correction later.